Volume 3:
Who Can You Trust? Fake News and Trust in Brands

In our final Volume of 2017, we'll dive into one of its most controversial topics and are thrilled to announce we'll be joined one of the modern world's most important media organizations, VICE, to help lead our discussion, from a brand, and an editorial perspective. 

Please join the Ensemble on December 6 as we welcome Peter Hand, Head of Strategy at VIRTUE and Tom Henheffer, Director of News and Digital at VICE Canada, as he discusses trust and authenticity in culture and its impact on brands, he will be joined by one of VICE News' Editorial team to discuss the phenomenon of "fake news" and how it impacts editorial choices and trust in journalism. 

You won't want to miss this!


Peter Hand, Head of Strategy, VIRTUE Worldwide

Tom Henheffer, Director of News and Digital, VICE Canada

Additional Speakers:

Nick Drew, Researcher, Strategist, CEO, FUSE INSIGHTS

Gabe Gonda, Head of Features, Opinion and Sport, Globe and Mail

Jared Lindzon, Writer, Fast Company, Rolling Stone and others

Jed Schneiderman, President & Co-founder, Tapped Mobile

Caroline Verboon, SVP, Cohn & Wolfe

Cynthia Young, Head of Audience, Globe and Mail


December 6, 2017
WE Global Learning Centre,  339 Queen Street East
Keynote: Peter Hand, Head of Strategy, VIRTUE Worldwide and Tom Henheffer, Director of News and Digital, VICE Canada

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The Cohn & Wolfe Authentic100 is a global study that measures and ranks the authenticity level,  as perceived by consumers, of more than 1,400 local and international brands. The study covered 15 markets and more than 15,000 consumers including Canadians.



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About Our Speakers

Peter Hand, Head of Strategy, VIRTUE Worldwide

Peter is the Head of Strategy for VIRTUE Canada. Before VIRTUE Peter worked for Leo Burnett, Taxi and DDB working with top brands in Finance, CPG, Retail, Automotive and Telco.

Aside from his tenure in advertising Peter worked in fashion and beauty photography for years and holds a Masters in Molecular Genetics."



Tom Henheffer, Director of News and Digital, VICE Canada

bio coming soon



Nick Drew, Researcher, Strategist, CEO, FUSE INSIGHTS

Nick’s been a researcher for more than fifteen years and a research client for ten. After working at the Financial Times and Microsoft, he spent several years as Head of Research for Yahoo across Canada and Latin America, developing and managing a program of award-winning research from small tactical projects to large-scale thought leadership initiatives. He later set up the Research and Analytics function for FleishmanHillard Canada, helping the company to incorporate research and data into its ways of working, and supporting a wide range of clients across the public and private sectors in their research and insights needs.

Nick’s interspersed his career with time working for agencies ranging from large multinationals to small boutique shops. But it’s the time he spent working as a research client that he really found a passion for the art of taking business challenges and turning them into questionnaires, and transforming data and qual transcripts into meaningful outcomes for marketers, sales folks and C-Suite leadership.


Gabe Gonda, Head of Features, Opinion and Sports, Globe & Mail

Currently Head of Features, Opinion and Sports at the Globe and Mail, Gabe Gonda is a newsroom leader with almost two decades of experience in Canada's biggest editorial operations. Gabe first honed his craft in 12 years at the Toronto Star, where he worked in every department in the newsroom. In seven years of leadership roles at the Globe and Mail, Gabe has led his teams to numerous national awards and helped transform Canada's national newspaper into an audience-focused, digital subscription-driven business. Gabe also serves as co-chair of the Canadian Art Foundation, where he has helped guide the evolution of Canadian Art magazine into a financially stable and award-winning digital platform. Gabe lives in Toronto with his wife and three sons. 


Jared Lindzon, Writer, Fast Company, Rolling Stone and others

Jared Lindzon is a freelance journalist and public speaker based in Toronto, Canada. His writing focuses on technology, entrepreneurship, politics and the future of work and has been featured in major publications in Canada, the United States and around the world, including Fast Company, Fortune Magazine, Rolling Stone, Politico, the Guardian, the Globe & Mail, and more. 

A sought after public speaker, Jared has led panels and debates with world renowned musicians, business leaders and tech pioneers. He is also a frequent guest and commentator on Toronto's Newstalk 1010 AM radio. 

Jared holds an MA in Journalism and an honors BA in Media Studies from the University of Western Ontario.


Jed Schneiderman, CEO and Co-Founder, Tapped Mobile

Jed Schneiderman is President and Co-Founder of Tapped Mobile. Tapped is Canada’s leading mobile
marketing agency. They work with brands across a range of services such as location based targeting,
cross platform targeting, in-app marketing and retention, augmented reality, mobile coupons and more.
Prior to starting Tapped, Jed held senior roles at Microsoft, Bell Media and Procter and Gamble where
he lead marketing, media and technology activities for some of Canada’s largest brands.

Jed is also an advisor at the Ryerson Digital Media Zone and past member of the CMA Digital Council and
the IAB Search Committee.




Caroline Verboon, Senior Vice-President, Cohn & Wolfe

Caroline designs integrated marketing strategies for many of Cohn & Wolfe's consumer and lifestyle clients. While her experience spans various industries in both B2B and B2C, she brings expertise in retail, CPG and consumer tech, as she designed and executed programs for David’s Bridal, Coca-Cola, Bacardi Global Brands, Amazon and Nest Learning Thermostats, to name a few.

Aside from her agency role, Caroline is an instructor at U of T’s School of Continuing Studies. She also sits on the volunteer Board of the Toronto chapter of Network of Executive Women (NEW), a non-profit association focused on promoting women in retail and CPG sectors. Prior to joining Cohn & Wolfe, Caroline ran her boutique agency for nearly 10 years, where she supported many US-based brands with their Canadian expansions and communications initiatives.

Outside of work, Caroline can be found sweating it out at hot yoga or behind her at-home bar, mixing up her latest culinary cocktail concoction.


Cynthia Young, Head of Audience, Globe and Mail

Cynthia Young is the Head of Audience at The Globe and Mail. She leads a product management team, has oversight of the product portfolio and is responsible for strategic product development. Cynthia is charged with building sustainable and long-term audience growth plans and defining advanced business models around The Globe’s audience. Her role is to tell the story of the audience, to learn their behaviours, their needs and anticipate their occasions. The design tools, practices and methodologies that Cynthia and her team build help Globe journalists tell better stories.

Cynthia has over 20 years of experience in marketing and communications. She holds an MBA in Creative Leadership and most recently completed a thesis on “Audience Design Thinking”. She lives in Richmond Hill, Ontario and when not working can be found walking her dog and learning how to empty nest, which currently involves untangling Christmas lights.


Thank you to our Volume 3 sponsors and partners!

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