WHO CAN YOU TRUST?
FAKE NEWS & TRUST IN BRANDS
December 6, 2017
WE Global Learning Centre
339 Queen Street East
In our final Volume of 2017, we'll dive into one of its most controversial topics and are thrilled to announce we'll be joined one of the modern world's most important media organizations, VICE, to help lead our discussion, from a brand, and an editorial perspective.
Please join the Ensemble on December 6 as we welcome Peter Hand, Head of Strategy at VIRTUE and Tom Henheffer, Director of News and Digital at VICE Canada, as he discusses trust and authenticity in culture and its impact on brands, he will be joined by one of VICE News' Editorial team to discuss the phenomenon of "fake news" and how it impacts editorial choices and trust in journalism.
You won't want to miss this!
Head of Strategy, VIRTUE Worldwide
Peter is the Head of Strategy for VIRTUE Canada. Before VIRTUE Peter worked for Leo Burnett, Taxi and DDB working with top brands in Finance, CPG, Retail, Automotive and Telco.
Aside from his tenure in advertising Peter worked in fashion and beauty photography for years and holds a Masters in Molecular Genetics.
Director of News and Digital,
Tom Henheffer, Director of News and Digital at VICE Canada, as he discusses trust and authenticity in culture and its impact on brands, he will be joined by one of VICE News' Editorial team to discuss the phenomenon of "fake news" and how it impacts editorial choices and trust in journalism.
Researcher, Strategist, CEO,
Nick’s been a researcher for more than fifteen years and a research client for ten.
After working at the Financial Times and Microsoft, he spent several years as Head of Research for Yahoo across Canada and Latin America, developing and managing a program of award-winning research. He later set up the Research and Analytics function for FleishmanHillard Canada, supporting a wide range of clients in their research and insights needs.
Head of Features, Opinion and Sports, Globe & Mail
Currently Head of Features, Opinion and Sports at the Globe and Mail, Gabe Gonda is a newsroom leader with almost two decades of experience in Canada's biggest editorial operations. Gabe first honed his craft in 12 years at the Toronto Star, where he worked in every department in the newsroom. In seven years of leadership roles at the Globe and Mail, Gabe has led his teams to numerous national awards and helped transform Canada's national newspaper into an audience-focused, digital subscription-driven business.
Writer, Fast Company, Rolling Stone and others
Jared Lindzon is a freelance journalist and public speaker based in Toronto, Canada. His writing focuses on technology, entrepreneurship, politics and the future of work and has been featured in major publications in Canada, the United States and around the world.
A sought after public speaker, Jared has led panels and debates with world renowned musicians, business leaders and tech pioneers. He is also a frequent guest and commentator on Toronto's Newstalk 1010 AM radio.
CEO AND CO-FOUNDER,
Jed Schneiderman is President and Co-Founder of Tapped Mobile. Tapped is Canada’s leading mobile
marketing agency. They work with brands across a range of services such as location based targeting,
cross platform targeting, in-app marketing and retention, augmented reality, mobile coupons and more.
Prior to starting Tapped, Jed held senior roles at Microsoft, Bell Media and Procter and Gamble where
he lead marketing, media and technology activities for some of Canada’s largest brands.
Caroline designs integrated marketing strategies for many of Cohn & Wolfe's consumer and lifestyle clients. Her experience spans both B2B and B2C, with expertise in retail, CPG and consumer tech.
Caroline is an instructor at U of T’s School of Continuing Studies and sits on the Board of the Toronto chapter of Network of Executive Women (NEW), focused on promoting women in retail and CPG sectors.
HEAD OF AUDIENCE, Globe & Mail
Cynthia leads a product management team, has oversight of the product portfolio and is responsible for strategic product development. Cynthia is charged with building sustainable and long-term audience growth plans and defining advanced business models around The Globe’s audience. Her role is to tell the story of the audience, to learn their behaviours, their needs and anticipate their occasions. The design tools, practices and methodologies that Cynthia and her team build help Globe journalists tell better stories.
Thank you to all of our partners who help us create something bigger.